The commercial in question for this Wednesday is one from a restaurant I’ll choose to eat at when I’m favoring price over palate. Taco Bell came to Maryville about three years ago. The grand opening was quite honestly a traffic hazard and a resident’s nightmare. That is, unless you were one of the people in line like me. It’s obvious to me that this franchise is making some big bucks off of their measly-priced menu board.
The commercial was alright. It made me about 25% compelled to dig through my collection of dimes to swap for a taco made of Doritos. (The McDouble of the Ameri-Mexican fast food biz, if ya ask me.) It seems like T Bell is ringing the dinner bell for older folks all of a sudden. Probably not people as old as those portrayed in the advertisement, but a demographic old enough to reminisce about the activities these old farts partake in and still being able to laugh at the ridiculousness of said geezers sneaking out to party in a Taco Bell parking lot. Deutsch agency in LA (incredible agency btw!) included damn near every age demo just by using older folks to act it out.These are people that are about grandpa/grandma-aged for someone my age or younger doing the kind of stuff I remember doing in high school. Does that make me want a taco? Maybe not right now.
If you noticed, the Taco Bell commercials this year featured popular American tracks dubbed in Spanish. This commercial is a melting pot of market-researched popular demographic studies. Or maybe it’s not. I’ll bet 95% of us don’t really think this far into a Taco Bell ad. Let’s just hope they make as much money as they spent on their 30 second time slot. Any more, these super bowl commercials aren’t really about getting people to see a product and feeling compelled to buy it; but more-so about the splash it will make the next day on the media and internet. And that’s why we get hosts talking for five times longer than the actual commercial like the video embedded above. I tried so hard to find the commercial without the commentary but alas, I could not. Sorry! I couldn’t stand that lady…