Communities are not created.
​They're cultivated.

Community is not your customer.
Customers can spend a single second of their day thinking about your brand. If you're lucky!

A true community is made of believers. 
They speculate your next move. 
Count down to your next product launch, video publish, social post.

Community gathers around shared obsession. 
Are you truly obsessed with what you do?
Chances are, others are too.
Care enough, and community will come.