Bass PRo Shops Media Plan
This is a select media plan that I created in the fall of 2013 in my Media Advertising course at Northwest Missouri State University. The plan was developed for a specific client, Bass Pro Shops, and includes detailed buys in newspaper, radio, television and online media set on a $2 million budget.
Below is the VERY in-depth explanation of the research I conducted on both my client and its consumers as well as my tactical process for purchasing insertions/impressions on the different media for my client, Bass Pro Shops.
Media Kit study
This is a study of various media kits I conducted on both newspaper and magazine sources. The vehicles I studied included The Boston Globe and Men's Health Magazine.